This very successful Florida Keys hotel and diving operation needed to bring their existing website up-to-date. In addition to a redesign to modern web standards, features include reservation forms, coherent navigation and a content management system built by bits. The content management system allows dive shop staff to dynamically update customer photo gallery and internet specials on a regular basis without programmer intervention. Built in PHP on Unix servers.

After the modernization project was complete, the pre-existing content was found to be hurting search engine ranking. bits evaluated Kelly&s website and the corresponding industry niche so that content efforts could be fine-tuned for search engine ranking.

After determining the most important search terms and phrases, the site was recoded and content was edited with dramatic results. For most search phrases, the site moved from page seven to page one in Google ranking.